Which SEO and email numbers to track, what Search Console metrics mean, why open rates are less reliable than they were and how to focus on real results.
Measuring SEO and Email Results: The Numbers That Matter
Local SEO: Getting the Most From Your Google Business Profile
Set up and maintain a Google Business Profile, keep your details consistent and earn genuine reviews, without breaking Google’s rules on fake engagement.
Keyword Research Basics: Finding What Your Customers Search For
How to find the words customers actually use, understand the intent behind a search and turn keyword ideas into useful pages, using free tools.
Email Deliverability Basics: SPF, DKIM, DMARC and Staying Out of Spam
Why marketing emails land in spam, what SPF, DKIM and DMARC do, and Gmail’s requirements for bulk senders, including one-click unsubscribe and spam rates.
CASL for Small Businesses: Consent, Identification and Unsubscribes
Canada’s Anti-Spam Legislation in plain English: when you need express or implied consent, what each email must include and how to handle unsubscribes.